Wholesale
Bring Excelsa to your customers.
Be one of the first 50 U.S. cafés and roasters to serve it.
Request Samples → Join the Founding 50
One of the first cafés already pouring Excelsa
Being early is part of the product.
The Founding 50 is the first group of U.S. cafés and roasters to put Excelsa on a menu or a shelf. A competitor can copy a flavor profile or a price. They can't copy having been first.
- 01Preferred pricing where applicable.
- 02Roasting or brewing guidance, and staff education.
- 03Marketing support — origin information for roasters, customer-facing materials for cafés.
- 04Early access to new-harvest lots, and other seasonal perks.
Fifty founding accounts. Spots are held for accounts that have completed a sample evaluation.
Dev note: a live "spots claimed" counter exists but is off by default — ask Maddie if it should be enabled and what number to show.
Start with samples →Request samples
Green or roasted, your choice of origin.
Find your fit
A cupping for roasters, a menu conversation for cafés.
Launch
Roasting or brewing support, plus marketing materials.
Join the Founding 50
Be one of the first in America to serve it.
Two products, two buyers.
Brew it. Retail it.
Brewing guidance for a species your bar hasn't dialed in before.
Staff education — what Excelsa is, in thirty seconds at the register.
Customer-facing materials for the bar and the shelf.
Founding 50 eligibility.
“Will people actually order it?”
They order it because it's new to them: tropical fruit, dark cherry, tamarind, spice, a wine-like depth. It sits alongside what you already pour rather than replacing it — and with roughly 30% less caffeine, it gives an afternoon cup.
Get Café Samples →A new species has its own roast specs. We help you learn them.
Excelsa is a third species — not a new origin of something you already roast. The bean behaves differently in the drum, so your existing profiles are a starting point rather than an answer. That's not a hurdle we hand you; it's part we do together.
Every green sample ships with our roasting guide, and we'll get on a call or a cupping table with your roaster to work through what you're seeing. We've spent years learning this coffee. You shouldn't have to repeat that from scratch.
Download the roasting guide →- 01How the green behaves going in — bean size, density, and what that changes.
- 02General charge, ramp, and drop guidance to get your first batch in the right range.
- 03Where first roasts usually go wrong, and how to read the cup when they do.
- 04A cupping session with our team once you've roasted the sample.
Cafés get the brewing equivalent — dial-in guidance and staff education instead of a roast curve.
Excelsa green coffee beans
The third species, and it tastes like it.
Coffea excelsa. Not Arabica, not Robusta — a species of its own, with a flavor profile that belongs to it. That's the whole proposition: something on your menu that a customer can't get anywhere else yet.
What's in the warehouse, with the numbers.
Pricing quoted per lot and volume. Card specs below need real lot data — none has been filled in yet.Needs input
Shop our green origins
Current lots, availability, and specs live on our Origins collection, updated as inventory moves.
Shop Quang Tri, Vietnam → Shop Mindanao, Philippines →In evaluation
Tell us what you're looking for and we'll flag the lot that fits when it lands. Founding 50 accounts hear first.
Talk about sourcingYou're early, but you're not alone.
Quote — a roaster on the first cupping, or on how the roasting guide landed.Needs input
Quote — a café on how customers reacted when it went on the menu.Needs input
Quote — on being early: what it's been worth commercially.Needs input
Maddie Cataldo
Wholesale inquiries come to me directly — sample selection, pricing, and your first order. A person, not a shared inbox.
maddie@excelsacoffee.com
Request samples
Can we count on the same lot next season?
Confirm — how far ahead can we commit to supply continuity for a founding account?Needs input
What are the minimums and lead times?
Available in 5 lb, 30 lb, and 60 kg formats. Confirm minimums and lead times per tier.Needs input
Is it hard to roast?
It's different, not difficult. Different species, different specs — and we send the guide and cup it with you.