Excelsa Coffee Inc. Press Release


Excelsa Coffee, Inc. Welcomes New Batch of Rare Philippine Excelsa Beans

[San Diego, CA] – [March 13, 2024] – Excelsa Coffee, Inc., a leading importer of specialty Excelsa coffee beans, today announced the arrival of a new, limited-batch harvest from the Philippines. This exceptional offering will be available for purchase on Amazon, the company’s website (ExcelsaCoffee.com), and through select local cafes and specialty retailers in Southern California.

“We are thrilled to share this unique batch of Excelsa coffee with our customers,” said Olin Patterson, Co-founder of Excelsa Coffee, Inc. “Excelsa beans are prized for their distinctive flavor profile, and this particular harvest promises an exceptional experience. Our strong partnership with dedicated farmers in the Philippines allows us to source these rare beans and ensure the highest quality for every cup.”

A Rare and Exquisite Coffee Experience

Excelsa coffee represents a small fraction of global coffee production. This limited-batch harvest offers a truly unique opportunity for coffee enthusiasts to savor the distinct characteristics of this exceptional bean. Excelsa Coffee, Inc. employs a meticulous small-batch roasting process to preserve the beans’ inherent freshness and aroma, guaranteeing an exceptional coffee experience with every order.

Availability and Additional Information

The new batch of Philippine Excelsa beans is expected to be available in April 2024. Consumers can sign up for the company’s mailing list or contact Excelsa Coffee, Inc. directly at excelsacoffeedotcom@gmail.com for updates and further information.

About Excelsa Coffee, Inc.

Excelsa Coffee, Inc. is dedicated to providing coffee lovers with the exceptional taste and aroma of Excelsa beans. The company sources its beans directly from dedicated farmers, employing sustainable practices and ensuring fair trade throughout the supply chain. Excelsa Coffee, Inc. is committed to offering a unique and unforgettable coffee experience.



A Hope for Coffee’s Future: The Rise of Excelsa Beans

Exploring a potential savior for our beloved cup of joe: the Excelsa bean. Climate change poses a serious threat to coffee crops, prompting researchers to scramble for solutions. One promising answer lies in Excelsa, a member of the Liberica coffee family.

Excelsa’s story is one of rise, fall, and potential resurgence. It once held a prominent position in the coffee world, but processing challenges led to its decline. However, a closer look reveals a treasure trove of desirable traits within Excelsa beans. They are warriors against disease, boasting a robust resistance that shields them from common coffee afflictions. Furthermore, Excelsa trees are high-yielders, producing bountiful harvests for farmers.

Perhaps the most exciting characteristic of Excelsa lies in its flavor profile. Unlike its Liberica kin, Excelsa leans towards the beloved Arabica bean in terms of taste. This makes it a strong contender for replacing Arabica in regions where climate change is rendering the current favorite unsuitable for cultivation.

The potential of Excelsa extends beyond flavor. With its inherent disease resistance and high yields, Excelsa offers a beacon of hope for coffee growers facing financial hardship due to climate-induced crop failures. Ugandan farmers have already begun embracing Excelsa, integrating it into their crops. Their success stories pave the way for a wider adoption of Excelsa in the years to come.

The journey of Excelsa is far from over. Researchers are delving deeper into its potential, exploring ways to optimize its cultivation and processing methods. If all goes well, Excelsa could become a champion for coffee sustainability, ensuring our continued enjoyment of this delicious beverage.

The article also dives into the intricate world of coffee bean varieties. It differentiates between the three main types: Arabica, Robusta, and Liberica. Arabica reigns supreme in the specialty coffee market, prized for its complex and nuanced flavors. Robusta, on the other hand, is known for its bitterness and higher caffeine content. It often serves as a base for espresso blends and instant coffee. Liberica, the family to which Excelsa belongs, is the least common of the three, accounting for only a small fraction of global coffee production. Historically, it faced challenges related to processing and flavor, leading to its limited use.

The article explores the reasons behind the decline of Arabica coffee due to climate change. Arabica thrives in specific temperature ranges and is susceptible to diseases and pests. Rising temperatures and erratic weather patterns disrupt these ideal growing conditions, jeopardizing Arabica crops in many regions.

The possibility of Excelsa replacing Arabica is a topic of discussion within the article. While Excelsa shares some flavor similarities with Arabica, it possesses a distinct taste profile of its own. Some coffee experts believe that Excelsa could carve out a niche for itself in the specialty coffee market, offering a unique flavor experience for adventurous coffee drinkers.

The impact of Excelsa’s potential resurgence goes beyond the realm of coffee. The article explores the economic and social implications for coffee-growing regions. Coffee is a vital source of income for millions of farmers around the world, and climate change threatens their livelihoods. The adoption of Excelsa could provide these communities with a safety net, ensuring the sustainability of their coffee production and economic well-being.

In conclusion, the article on Excelsa paints a hopeful picture for the future of coffee. This often-overlooked bean presents a compelling combination of disease resistance, high yields, and a flavor profile that bridges the gap between Arabica and Robusta. As researchers unlock its full potential and farmers embrace its cultivation, Excelsa has the potential to become a champion for coffee sustainability, safeguarding our favorite beverage for generations to come.

The Rise of Specialty Coffee in the Philippines: Fueled by Millennials and Gen Z

The Philippines is a country with a long and rich history of coffee production. However, in recent years, there has been a shift in the coffee scene, driven by a new generation of coffee drinkers: millennials and Gen Z. This generation is more interested in specialty coffee, with a focus on unique flavors and origins. This has led to a growing demand for Excelsa and Liberica beans, which are known for their sweeter and fruitier taste.

One of the reasons for the rise of specialty coffee in the Philippines is the growing disposable income of millennials and Gen Z. This generation has more money to spend on experiences and products that they enjoy, and coffee is no exception. They are willing to pay a premium for high-quality coffee that is ethically sourced and roasted.

Another factor driving the popularity of specialty coffee is the growing awareness of different coffee varieties and brewing methods. The internet has played a major role in this, making it easier for people to learn about different types of coffee and how to brew them at home. There has also been a rise in specialty coffee shops, which offer a wider variety of coffee beans and brewing methods than traditional coffee shops.

Gab Cruz, a young coffee enthusiast, is a perfect example of this trend. Cruz is a millennial who enjoys French vanilla coffee, which is a type of specialty coffee made with flavored beans. He says that he is willing to pay more for high-quality coffee that he enjoys.

The rise of specialty coffee has had a positive impact on the Philippine coffee industry. It has led to an increase in demand for coffee beans, which has benefited coffee farmers. It has also created new opportunities for entrepreneurs, who are opening specialty coffee shops and roasters.

The future of the Philippine coffee industry is bright. With a growing demand for specialty coffees like excelsa, there is a great opportunity for the Philippines to become a major player in the global coffee market. The country has the potential to produce high-quality coffee beans that can compete with the best in the world. With continued investment and innovation, the Philippines can become a leading destination for specialty coffee lovers around the world.

Excelsa’s Exquisite Embrace: Securing 50 Tons of Purity for the Next Harvest

Excelsa coffee, the rare and enigmatic bean whispering tales of lower caffeine and vibrant berry-chocolate flavors, is about to experience a golden age. Excelsa Coffee Inc., champions of this unique bean, have secured a remarkable feat: 50 tons of pure Excelsa coffee from the upcoming 2024-2025 harvest, sourced from trusted connections around the world and single source organized. This isn’t just a number; it’s a promise, a commitment to delivering one of coffee’s most exceptional treasures to discerning palates everywhere.

But why the fanfare? Excelsa, while boasting an extraordinary flavor profile and naturally half the caffeine of regular coffee, has long faced a struggle for recognition. Often adulterated with cheaper beans like Liberica, its essence has been diluted, its story silenced. Counterfeits have marred its reputation, making it a whispered secret rather than a celebrated hero.

Excelsa Coffee Inc. refuses to let this story go untold. They’ve formed a coalition of dedicated farmers, industry experts, and analytical labs to stand guard against adulteration. Each precious bean from this 50-ton harvest will undergo a rigorous gauntlet of purity verification:

  • DNA fingerprinting: Unmasking imposters at the genetic level, ensuring you get the real Excelsa experience, not a Liberica imposter.
  • Chemical profiling: Unraveling the bean’s unique chemical tapestry, guaranteeing its authenticity and quality.
  • Taste testing: Expert palates discerning the exquisite notes of Excelsa, ensuring only the finest beans pass through.
  • Mold testing: Prioritizing safety and freshness, guaranteeing pure, unblemished beans for your cup.

This next harvest won’t just be exceptional; it will be meticulously documented, painstakingly verified, and passionately celebrated. Each cup crafted from these beans will be a testament to this unwavering commitment to purity and flavor excellence.

And the best part? You can be a part of it. Excelsa Coffee Inc. is now taking orders for this limited-edition harvest. For retail partners and specialty coffee shops, this is a chance to secure a place in line for a piece of coffee history. Sign a non-binding Letter of Intent (LOI) or non-binding Purchase Agreement to express your interest and lock in your place for this exclusive offering.

Imagine your shelves adorned with bags boasting the Excelsa Coffee Inc. seal, a badge of purity and an irresistible story for your customers. Imagine brewing these beans, releasing their symphony of flavors – from the bright acidity of ripe berries to the smooth, bittersweet caress of dark chocolate. Imagine the conversations sparked, the taste buds surprised, the loyal following you’ll cultivate around this rare and exquisite bean.

This isn’t just about coffee; it’s about a commitment to quality, transparency, and community. It’s about supporting ethical farming practices, rewarding meticulous craftsmanship, and sharing the story of Excelsa with the world.

But don’t wait too long. This is a limited-edition opportunity, and the whispers of Excelsa’s exceptional flavor are already captivating discerning palates across the globe. Contact Excelsa Coffee Inc. today to express your interest, learn more about the LOI/Purchase Agreement process, and secure your place in this historic harvest.

Together, let’s make the next chapter of Excelsa coffee one of unadulterated excellence, shared passion, and the exquisite embrace of a bean unlike any other. Let’s raise our cups, not just to a delicious beverage, but to the story of purity, dedication, and the promise of a coffee experience like no other.

Because Excelsa isn’t just a coffee; it’s an experience. And with Excelsa Coffee Inc., you can be a part of its breathtakingly pure future.

Contact Excelsa Coffee Inc. today. Let’s brew a brighter future, one exceptional bean at a time.

Brewing Up Success: Finding the Perfect Coffee Distributor for Your New Coffee Shop or Specialty Retail Space

Congratulations! You’ve taken the plunge and opened your dream coffee shop or specialty retail space. Now comes the critical task of crafting your coffee experience, a crucial element of which is choosing the right supplier. From bean selection to customer satisfaction, the success of your coffee program hinges on partnering with the ideal distributor. But navigating the maze of coffee vendors can be overwhelming, especially for newcomers. Fear not, intrepid coffee entrepreneurs! This guide will equip you with the knowledge and tools to find the perfect distributor, one who complements your vision and fuels your caffeinated dreams.

Know Your Bean: Before embarking on your distributor quest, take a deep dive into your coffee philosophy. What kind of experience do you want to offer your customers? Are you aiming for niche offerings with single-origin beans, showcasing diverse brewing methods, or prioritizing affordability and familiar blends? Defining your vision will guide your search for a distributor who aligns with your values and sourcing practices.

Beyond the Beans: While the quality of the beans is paramount, a great distributor offers much more than just a burlap sack of delicious java. Consider the following factors:

  • Product Variety: Do they offer a diverse range of beans, roasted in-house or by reputable partners, to cater to diverse preferences? Can they provide equipment and supplies like syrups, milks, and brewing accessories?
  • Sourcing Practices: Are they committed to sustainability and ethical sourcing? Do they offer Fair Trade or organic certifications? Knowing their dedication to responsible practices aligns with your own values and resonates with eco-conscious customers.
  • Logistics and Service: Can they guarantee consistent delivery and competitive pricing? Do they offer training and support on equipment, brewing techniques, and barista development? Reliable service and proactive support are essential for smooth operations and a thriving coffee program.
  • Minimum Order Quantities and Payment Terms: Are their minimum order quantities manageable for your size and projected demand? Do they offer flexible payment options and credit terms to accommodate your cash flow?

The Research Phase: Now that you have a clearer picture of your ideal distributor, it’s time to hit the research trail. Start by asking fellow coffee shop owners and baristas for recommendations. Local roasters, equipment suppliers, and coffee industry publications can also be valuable sources of insider information. Don’t forget the power of online research! Explore company websites, read online reviews, and attend industry events to connect with potential suppliers.

The Art of the Interview: Once you’ve compiled a shortlist of promising distributors, it’s time for the interview phase. Prepare a list of questions tailored to your specific needs and concerns. Ask about their bean sourcing, roasting methods, training programs, delivery schedules, minimum order requirements, and pricing structures. Gauge their passion for coffee, their enthusiasm for working with new businesses, and their ability to understand your vision. Be an active listener, pay attention to their communication style, and trust your gut instincts.

The Tasting Test: The true test of any coffee distributor is the taste of their beans. Request samples of their offerings and put them through the rigorous taste test. Brew them using your preferred methods, assess the aroma, flavor profile, and body, and compare them to your competitors’ offerings. Don’t hesitate to ask for recommendations based on your preferred roast levels and flavor profiles.

Don’t Settle for Second Best: Remember, finding the perfect coffee distributor is a journey, not a destination. Don’t rush into the first partnership that comes your way. Take your time, do your research, and trust your instincts. The right distributor will not only supply your beans, but also become a valuable partner in your coffee journey, helping you brew up success every cup of the way.

Bonus Tips:

  • Negotiate terms: Don’t be afraid to negotiate prices and minimum order quantities, especially if you’re a new business.
  • Get everything in writing: Ensure all agreements, pricing structures, and delivery schedules are clearly outlined in a written contract.
  • Maintain open communication: Regular communication with your distributor is crucial for building a strong, lasting relationship.
  • Support local: Consider partnering with local roasters and distributors to support your community and reduce your carbon footprint.

By following these steps and embracing your entrepreneurial spirit, you’ll be well on your way to finding the perfect coffee distributor. Remember, your passion for coffee is contagious, so let it guide you as you navigate the world of coffee suppliers. Now go forth, brew boldly, and create a coffee experience that leaves your customers coming back for more, one delicious sip at a time.

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